About a month ago, we released Trekaroo into private alpha with the goal of sending it to a few friends and family to check out the site, provide us with feedback and to start writing reviews. The focus was on acquiring reviews.
During this time, we have spent a good amount of time in usability testing – sitting with real users, giving them a series of typical tasks to accomplish and seeing what their thought process is. We also wanted to see how well they are able to use our site to accomplish certain tasks. Usability Testing is a very important part of making a site useful to users. We have been learning a lot. We’ve realized that our site performs fairly well for users who are seeking to write reviews and contribute to the site. With some minor tweaks, this basic workflow is in good shape. During this time, we have also observed some behaviors that have given us inspiration for how we can take the site from just being about reviews to making it a site that parents are excited about interacting with and exchanging information on. More on that in the next few weeks when we go live with some of these new ideas.
Since we had not prioritized the trip planning work flow for Alpha, our usability testing revealed that we have a lot of work to do to surface all this amazing content we have about traveling with kids. The information we have gotten from observing real users using our system to plan a trip has revealed lots of really valuable information and inspiration about how we can make the trip planning process intuitive and easy for families. As any parent knows all too well, planning a trip with kids is a very stressful affair. We are so excited to be sitting with friends who have generously volunteered their time to let us watch them plan a trip so that we can really get into their heads and understand their priorities and planning process.
All in all, it has been exciting to have a few people using Trekaroo after laboring over it for 4 months. Over the next month, we are getting ready to take the site from private to public. If you want to take a look at Trekaroo and help write reviews and test the site, send us an email.